When selling products on Amazon, your main image is crucial in catching shoppers’ attention. A well-crafted main image can significantly boost your Amazon ctr (click-through rate) and increase sales. Creating an image that is visually appealing, clear, and relevant to the product is essential. Additionally, the image should be optimized to fit the Amazon product listing’s requirements.
- Clear and uncluttered background
The background of your main image should be plain white. This helps your product stand out and makes the image look clean and professional. A white background also meets Amazon’s requirements and ensures your listing complies with their guidelines. Avoid using patterns, textures, or any other colours in the background, as these can distract from the product.
- Product fills the frame
Your product should take up at least 85% of the image area. This allows customers to see the item clearly and in detail. Ensure the entire product is visible and not cut off at the edges. Filling the frame creates a more impactful image that grabs attention as shoppers scroll through search results. A larger product image also helps customers easily understand what they’re buying.
- High-quality, sharp focus
Use a high-resolution image that shows your product in sharp focus. Blurry or pixelated photos look unprofessional and can turn potential buyers away. Invest in good photography equipment or hire a professional photographer to capture clear, crisp images of your products.
- Proper lighting
Good lighting is essential for effectively showcasing your product. Use soft, even lighting to highlight the product’s features without creating harsh shadows or glare. Natural light often works well, but you may need to use artificial lighting to achieve the best results.
- Accurate colour representation
Ensure that the colours in your main image accurately represent the actual product. Misleading colours can lead to customer disappointment and negative reviews. Use proper white balance settings on your camera and edit your pictures carefully to maintain colour accuracy. Customers who receive a product that matches what they saw in the image are more likely to be satisfied with their purchase.
- Single product focus
Your main image should feature only the product sold, without any props, accessories, or additional items. This keeps the focus on what the customer is buying and avoids confusion. If your product comes with accessories, you can showcase these in secondary images. The main image should represent the primary item customers receive when purchasing.
- Appropriate angle and perspective
Choose an angle that best showcases your product’s key features and overall design. For most items, a straight-on or slightly angled view works well. Avoid unusual or artistic angles that might obscure important details. The perspective should give customers a clear understanding of the product’s size, shape, and proportions.
- Regular image updates
Keep your main images up-to-date, especially if your product undergoes changes or improvements. Outdated photos can lead to customer clarity and satisfaction. Regularly review and update your images to accurately represent your current product offerings. Fresh, current photos can also help boost your amazon ctr by showing that your listings are actively maintained.
It is essential to consider these key elements when creating images to show off your products and attract more buyers. Your main image is often the first point of contact between your product and potential customers.
